Statistic taken from abc.com.au
Taken from report; Family, Domestic and Sexual Violence in Australia. AIHW. 28 Feb 2018.
As a McCann Australia initiative, we’ve already begun work behind the scenes, with partners on board in the shelter and triage space.
However, for Rescue Rooms to save lives, there is one critical component left... we need a hotel partner.
We have fought for this idea for the last 2 years and passionately believe in its ability to help. It’s not a solution. But it just might save somebody’s life. Women and children alike. Please find the courage to lead by example and create real change. We can do this.
There is not one, easy ‘fix-all’ solution to an issue like this. Behaviour has to change, and that takes time. Time many women and children around Australia just simply don’t have. But what we can do, right now, is everything possible to save lives. And Rescue Rooms is possible – with your help!
At McCann, we’re very practiced and passionate about communications that make a difference to people’s lives. Domestic violence is an epidemic that needs to be stopped, but the complexity of the issue leaves most people stumped by what they can actually do to help, or those in the midst of it, what options they have. Here’s an option, with safety and dignity at its core.
Domestic violence is a global epidemic, and this is an idea with the ability to make an impact on an international scale. Nobody in the world is turning empty hotel rooms into Rescue Rooms. Why not? Let’s be the catalyst.